Reading a great book ‘Anything You Want,’ by the founder of CD Baby, Derek Sivas. He talks about how while we place great value on ideas, even the greatest idea is pretty worthless without DOING something about them. Execution trumps ideas every time. Here’s his explanation of that:
| AWFUL IDEA | = -1 |
| WEAK IDEA | = 1 |
| SO-SO IDEA | = 5 |
| GOOD IDEA | = 10 |
| GREAT IDEA | = 15 |
| BRILLIANT IDEA | = 20 |
| ——– | ——— |
| NO EXECUTION | = £1 |
| WEAK EXECUTION | = £1000 |
| SO-SO EXECUTION | = £10,000 |
| GOOD EXECUTION | = £100,000 |
| GREAT EXECUTION | = £1,000,000 |
| BRILLIANT EXECUTION | = £10,000,000 |
To make a difference, you need to multiply the two. Execution is the great multiplier.
He finishes by saying, “That’s why I don’t want to hear people’s ideas. I’m not interested until I see their execution.”