1) Give it a title with a number like in it, like 5.
2) Entice people to think they’ll be amazing/ productive/ attractive/ better/ slimmer/ wealthier/ better just because they read it
3) The Bomb!
4) Put a picture on it – small animals, people with coffee, anything really
5) Leave them wanting more, but probably not from you because what you just did was annoying.
Oh and one more thing…
Invite them to share it with all their friends, because you won’t have any now.