Tag: discipleship

Continuing the Richard Reising insights… Marketing is biblical. At various times it says, ‘Jesus perceived their thoughts / reasoning in their hearts – and said….’ What was he doing? Managing their thoughts. Reshaping them where neccessary. We have to have a finger on the pulse of what people think about us. We have to be aware – and adjust. (that’s not ‘people pleasing’). A great example occurred at Pentecost. Acts 2 – in the midst of crazy charismania, when people were thinking, ‘What on earth is this?” Peter stood up to manage their perceptions; ‘We’re not drunk as you perceive, this is what the Bible says, let me explain…’ Peter was sensitive enough to know, ‘I have to manage this perception.’ Result? Thousands were won to Christ that day! In fact, God is the ultimate marketer. If you’re a Christian, it’s because He did whatever it took to reach YOU. He knew exactly what to do. Everything the church does ‘markets’ for good or ill.   Someone will quote 1 Sam 15:7 where it says, ‘God looks at our heart.’ Well […]